Marketing manager

The employer is looking for a:

Senior Marketing Manager (reported profession)

Tasks:

define and lead the group's marketing strategy, ensuring brand consistency, turnover growth, competitive positioning, and synergistic development between the different operating units (HoReCa and B2B distribution)
definition and implementation of the annual and multi-year strategic marketing plan
coordination of marketing activities for all group units
development and management of brand identity and positioning
planning and supervision of online and offline campaigns
market analysis, competitor study, and KPI monitoring
management of the marketing budget and optimization of ROI
development of digital marketing strategies (SEO, SEM, social media, performance marketing)
coordination of external agencies and suppliers
support for activities regarding new openings and new products
collaboration with sales and operations management for integrated strategies
development of CRM and customer loyalty strategies
trade marketing activities for the food distribution division

Requirements:

degree in Marketing, Economics, Communication or related fields
minimum of 7–10 years of experience in marketing roles, of which at least 3–5 in a senior or managerial position
experience in the catering, food and beverage or food retail sector (preferential requirement)
excellent knowledge of the Swiss market
advanced skills in digital marketing and data analysis
experience in managing teams and complex projects
strong analytical skills and results orientation
leadership, strategic vision, and decision-making ability
excellent knowledge of the Italian language
good knowledge of German and/or French constitutes a preferential title
preferably aged between 40 - 45 years

Reference KPIs:

Employment details:

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Posted 7 weeks ago

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