SEO Specialist

Experis is the IT & Technology company of the Manpower Group. We support innovative companies in the search for the best talent in the ICT sector, accompanying professionals and organizations in digital growth.
For a dynamic and growing reality, we are looking for a SEO Specialist to join the team. The person will have an operational and strategic role in the definition and implementation of SEO strategies for clients, with the goal of improving organic positioning, increasing qualified traffic and contributing concretely to business growth.

• Responsibilities
• Definition and implementation of SEO strategies for clients belonging to different sectors.
• Carrying out keyword research and analysis of positioning opportunities.
• Performing technical and content SEO audits.
• Optimization of on-page and off-page elements of websites.
• Analysis of the structure, content and performance of sites.
• Autonomous management of SEO projects and coordination with internal teams and external collaborators.
• Monitoring of performance through web analytics and SEO tools.
• Preparation and sharing of reports and updates on the results obtained.
• Management of the relationship with the client, directly or in collaboration with the Account Manager.
• Constant monitoring of the evolutions of algorithms and guidelines of the main search engines.
• Development and updating of skills related to AI-based search, conversational search and new visibility opportunities generated by AI.
• Requirements
• Previous experience of at least 3 years in the SEO field.
• Solid knowledge of the main Technical SEO, On-page SEO and Off-page SEO techniques.
• Experience in conducting keyword research and SEO audits.
• Good knowledge of SEO analysis and web analytics tools, such as Google Search Console, Google Analytics/GA4, Semrush, Ahrefs, Screaming Frog or equivalents.

Ability to analyze data and KPI and transform them into actions
The advertisement is addressed to candidates of both sexes, in compliance with current regulations regarding equal opportunities and non-discrimination (L. 903/77 and D.Lgs. 198/2006).
We evaluate with interest motivated, curious and professionally growth-oriented people, eager to contribute to innovative projects in a dynamic and collaborative technological context.